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Schladerer is a producer of premium quality fruit spirits. The image brochure’s goal is to present the brand adequately and to enthuse press, trade, and consumers. The challenge was to reconcile the international brand with the small Black Forest distillery – and to make the reader experience Schladerer’s craftsmanship. As well, subjects of “Company world” (family, tradition, quality) and “Consumption world” (pleasure, sociability, joie de vivre) had to be blended harmoniously. The design is based on classic book layouts, thus being as sustainable as Schladerer products themself.
Alte Schwarzwälder Hausbrennerei
Staufen im Breisgau, Germany
Hans-Jürgen Fein (CD, AD), Andreas Sauer (Text), Kathrin Kleinbach (AD), Conny Schuster, Manfred Amos (Projektleitung)