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Casa da Copa / Product / brand experience world

Casa da Copa
Casa da Copa

Discipline: Interior Architecture

Casa da Copa

Discipline: Interior Architecture

adidas is presenting the entire FIFA 2014 World Cup product range to their 2,000 most important dealers, marketing and sales managers from all over the world over a period of ten weeks. The world of experience created specifically for this purpose – the Casa da Copa (House of World Cup) – presents the adidas brand attributes with Brazil's attitude towards life in a symbiosis of haptics, colors, sound and motion. The flowing architecture and dynamic spatial forms allow the visitors to immerse themselves in the adidas brand environment and reinforce the active experience of the adidas goals: "cutting edge football, one step ahead."

Client / Manufacturer

adidas

adidas AG
Herzogenaurach, Germany

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Design

Lieblingsagentur GmbH

Lieblingsagentur GmbH
Krefeld, Germany

Veit Rotthoff, Andreas Bauer

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Design

White Elements GmbH

White Elements GmbH
Berlin, Germany

Maximilian Quast, Tobias Mund