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The new Dr. Oetker website. All digitally homemade. Right from the first click, the new Dr. Oetker website unfolds a sense of home and a pleasurable experience that revolves around the world of baking and cooking. There are 50 individually staged product areas to discover. The products are placed in a real kitchen environment that makes them appear tangible. The 6,000 recipes present themselves with homemade details. Eye-catching kitchen aides and info graphics such as the food dictionary offer support to users. As a digital provider of ideas for creative cooking and competent kitchen aide, the new website inspires the wish to do-it-yourself.
Dr. August Oetker Nahrungsmittel KG
SYZYGY Deutschland GmbH
Frankfurt a. M., Germany
Dominik Lammer (CD), Tatevik Aghababyan (AD)