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Siemens, IFA Berlin 2012 / Exhibition stand

Siemens, IFA Berlin 2012
Siemens, IFA Berlin 2012

Discipline: Interior Architecture

Discipline: Interior Architecture

"Siemens. The Future Moving In" – the new 3,000 m² trade fair stand combines 500 products into one Brand Universe. The central performance element: the "ShowFrame". Each frame presents a flagship product in different themed zones. The front acts as an attention-grabbing animated showcase, entertaining visitors with unusual pictures and presentations. Playful experiences show technology in the service of humans: the frame “heat” boasts an amusing cooking-pot ballet, staging culinary induction stovetop scenarios. The frame “i-Dos“ creates a humorous laundry cinema visualized by 950 detergent measuring beakers that form one huge pixel screen.

Client / Manufacturer

BSH Hausgeräte GmbH / Brand Siemens

Bosch und Siemens Hausgeräte GmbH
München, Germany

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Design

SCHMIDHUBER

SCHMIDHUBER
München, Germany

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