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The Brand&Product Experience 2013 is one of three trend yearbooks that are based on the Hornschuch Design Guide, a tool for customers and creatives, which portrays three years with its meta-trends and makes design development transparent. The three yearbooks show the annual trends derived from the meta-trends, they define design in concrete terms down to the brand and product level. Here, styles, colors, structures, and materials are shown, supplemented with a range of real samples, which make the design tangible. In 2013, the Hornschuch designers focused on Culture, Greenfluence, and Hypnotic as anchor points for their design work.