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Wonder Trip / Website and special movie

Wonder Trip
Wonder Trip

Discipline: Communication

Wonder Trip
Wonder Trip
Wonder Trip
Wonder Trip
Wonder Trip

Discipline: Communication

A special global website for the Outback series of Subaru which features a special movie and its behind the scene movie. The production focused on two product concepts: the smooth, stable and efficient “Long Drive” and the lineartronic automatic “Easy Drive”. The movie is composed of several different situations through which a car drives as a continuous long trip like a delightful child’s wonder. The same design structure is applied onto the website: the user can travel between the different scenes smoothly by scrolling up and down the contents.

This website and film for the Outback series of Subaru is such a pleasure for the eyes from beginning to end. The storytelling is enhanced by parallax design and you feel as if you are on an actual journey that is combined with various entertaining factors. The presentation is straightforward with beautiful imagery and overall very smart.
Jury Statement
Client / Manufacturer

Fuji Heavy Industries Ltd.

Fuji Heavy Industries Ltd.
Tokyo, Japan

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Design

Drawing and Manual Inc.

Drawing and Manual Inc.
Tokyo, Japan

Tetsuro Tsuji, Tomoya Kamiko

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