Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

DAZ Limited Edition / Packaging

DAZ Limited Edition

Discipline: Packaging

Discipline: Packaging

The brief was simple: to celebrate DAZ’s 60th birthday in a way that would put a smile on the UK consumers’ face and make them reminisce about the past in connection with doing their daily laundry. Building on the brand’s equity of whiteness, we decided to take a trip down memory lane and look at iconic garments that would have been washed in DAZ through the various decades. The result is an engaging and cheeky looking laundry pack that gives you that feel good factor and reminds you that garments make strong statements and so does DAZ with it’s “Dazzling through the Decades Limited Edition” pack.

Client / Manufacturer

Design Board

Design Board
Sofia, Bulgaria

Go to profile
Design

Design Board

Design Board Brussels
Brussels, Belgium

Joseph Robinson

Go to profile