Armstrong BAU 2013 / Exhibition stand

For the “BAU 2013”, Armstrong DLW is highlighting its product palette of linoleum and vinyl flooring. The idea is to pursue the twin goals of presenting its new collections and sensitizing a younger and inherently more experimental target group of architects to the appeal of these materials. Every surface is covered by a complex, geometric pattern consisting of different cuts of Armstrong materials. An open communication zone is demarcated and contained by a folded ceiling element. A polygonal podium encloses a calmer communication zone within the stand.