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With the new brand presence the Berlin Concert Hall has positioned itself as a lively brand in the culture segment. The clear, concise structure of the website invites both novices as well as experts to dive into the world of classical music and to make new discoveries. The efficient usability is based on innovative elements, like the “massive dropdown” menu, the fluid Responsive Design and the lazy loading event list. Approachable formats, humorous videos with the chief conductor and the playful “Abo-Mat” communicate the enthusiasm for classical music, the passion to share it and to walk on new paths.
m.i.r. media, Digital Agency