YG Entertainment / Corporate Identity

YG Entertainment, the leading entertainment company in Korea, wanted to redefine brand identity system. We proposed detailed criteria for consistent brand experience design by defining YG entertainment’s design principles and major design elements. To facilitate systematic brand expansion, we built unique brand identity system completing sub-brand symbol in combination with YG symbol and YG font. We did not only establish identity strategy or design them, but also realized consistent brand experience by applying various media such as website, brand book, and stationery. Project movie link https://vimeo.com/66870907