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Ein Arbeitsbuch / Annual Report 2012

Ein Arbeitsbuch
Ein Arbeitsbuch

Discipline: Communication

Discipline: Communication

Kuoni’s 2012 Annual Report is designed as a workbook, presenting fast, comprehensive information. It contains a market report, a financial report and in between an interview section. A spiral binding allows the book to lay flat and stay open on any page and a register helps to find the most important chapters right away. Foldouts present larger graphics on a single page. In the market report every chapter starts with an overview in the form of info graphics. In the margin of text pages there is further information including so called Quick Search Codes that point to the extended online version of the Annual Report.

We have seen a lot of annual reports and they are not known for their creativity. This report is a great example of how important design is to business. Design fundamentals were strictly used to improve the annual report, to make it a good size, to make it lightweight, to make it navigational, to make it easy to flip through. The typography, the great grid system, the creative info graphics elevate this annual report to a prototype.
Jury Statement
Client / Manufacturer

Kuoni Group

Kuoni Reisen Holding AG
Zürich, Switzerland

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büroecco Kommunikationsdesign GmbH

büroecco Kommunikationsdesign GmbH
Augsburg, Germany

Stephan Beißer, Kerstin Kriegbaum

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