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Kuoni’s 2012 Annual Report is designed as a workbook, presenting fast, comprehensive information. It contains a market report, a financial report and in between an interview section. A spiral binding allows the book to lay flat and stay open on any page and a register helps to find the most important chapters right away. Foldouts present larger graphics on a single page. In the market report every chapter starts with an overview in the form of info graphics. In the margin of text pages there is further information including so called Quick Search Codes that point to the extended online version of the Annual Report.