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2012 / Annual Report

2012
2012

Discipline: Communication

Discipline: Communication

The publication features a fresh, unique approach to convey the idea that “Anything is possible – you just have to Telekom it yourself”. The front cover features the core messages printed on top of each other, creating a playful moiré pattern. An enclosed Magenta transparency provides a surprise for the reader – when placed on the illustrations in the first few pages, the patterns appear to move. Photos of Board members, clients and employees are shown as smartphone snapshots to reinforce the idea of how everyone is developing the digital future together.

Client / Manufacturer

Deutsche Telekom

Deutsche Telekom AG
Bonn, Germany

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Design

HGB

HGB
Hamburg, Germany

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Design

Interbrand

Interbrand
Köln, Germany

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