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Zeintra AG is one of the last surviving brush making factories in Switzerland. Unfortunately, industrial brushes are very much category C products. So the challenge of developing a corporate brochure to interest potential customers for such a low-interest product was even greater. In fact, the numbers of forms and materials used in the manufacture of industrial brushes are almost unrivalled. This value-enhancing diversity was dramatized. Zeintra successfully transformed their image as a dull and uninteresting brush maker into that of a provider of high-tech industrial solutions, which paid off in sustainable double-figure revenue growth.