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AUDI AG, Paris 2012 / Exhibition stand

AUDI AG, Paris 2012
AUDI AG, Paris 2012

Discipline: Interior Architecture

Discipline: Interior Architecture

Focused in form and function: the new design of the Audi exhibition stand architecture is made up of large geometrical and extremely thin surfaces that can be folded and bent to form the entire trade-fair stand. Precision and lightweight construction are thus not only embodied by these panels, but also in the architectural construction itself. Entering a sixty-meter-long and six-meter-high tunnel, the visitor experiences a multimedia presentation of Audi innovation fields: an interactive hovering 3D battery at "Audi e-tron" or different "connect" services visualized through circles of light interacting with visitors at "Audi connect".

Client / Manufacturer

AUDI AG

AUDI AG
Ingolstadt, Germany

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Design

SCHMIDHUBER

SCHMIDHUBER
München, Germany

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