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Aspire is a digital multi-purpose wristwatch which benefits from the recent developments within the field of nanotechnology. Nanotechnology is amongst many features used to conduct daily biological scanning. Its primary focus is on changing consumers’ attitudes, habits, and behaviour. The excessive consumption of food in the Western world often results in health problems that, in turn, lead to high costs for health systems. Excessive consumption also entails overbuying of food, resulting in significant amounts of food wastage. Aspire aims to be a lifestyle facilitator – a tool to create greater awareness of our own health and eating habits.
London Metropolitan Unviersity
London, United Kingdom
Beer-Svendsen, Eduardo C.