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It's very possible that upon carrying shoulder bag, the strap, for one reason or another, always slips off from your shoulder. In this case, people will elevate one shoulder unconsciously to stop this trend, or continually adjust the strap with their hands. This is very inconvenient and bad for people`s health - say, they can`t get their good posture which does`t allow them to have same shoulders level.
The design can solve this problem through a clever way.