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福倒 / Reverse Poster

福倒

On the Spring festival, each family in China would post “Fu” on the door which means luck or fortune. Chinese place their blessings and best wishes with this word. The reverse poster is a traditional way in Chinese custom by its partials “reverse” and “come”, which sends one signal that the good fortune is coming.
The poster conveys three different emotions when people face their fortune. When it is coming, we should treasure and protect it. When it is on the way, we should take it easy and wait patiently on the spot. When it doesn’t set off, we should try our best to make it.

University

China University of Geosciences

China University of Geosciences
Wu han, China

Design

China University of Geosciences

China University of Geosciences
Wu han, China

Qian Yun Zhao Fei Ye