Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

seonwoo, Lim / A mirror in the newspaper

seonwoo, Lim
seonwoo, Lim

I made digital out of home advertisement installed in the places which are crowded with people to make people change their behavior and join in reducing amount of released carbon gas by getting praise from my advertisement.

There is a mirror in the newspaper of my advertisement.
If a person approach the mirror, 5 questions appear on the mirror and people can choose 'yes / no' for each questions, and if a person choose 'yes' at least once, the headline 'We finally found our hero' and the hero is who appears in the mirror.

However if a person doesn't choose 'yes' at all, 'We are still looking for a person' is appear in the headline position.

University

Konkuk University

Konkuk University
Seoul, South Korea

Design

Lim, Seonwoo

Lim, Seonwoo
Seoul, South Korea

seonwoo, Lim 82-10-9207-5237 4F, 36-1, Hwayang-dong, Gwangjin-gu, 143-917 Seoul, South Korea