Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Potato Up / The French fries box redesign

Potato Up
Potato Up

The current problem of eating french fries:
1.People like to spread out the French fries on the meal placemat attached with advertisement, and yet the ink on the placemat contains benzene and lead and other carcinogenic substances.
2.Fast food restaurants need three types of packaging for placement of French fries of different component.
The way i improve:
When packaging, change the size based on the French Fries component for easy opening for eating, and there is no need of pad facial tissue or other container.


China Academy of Art

China Academy of Art
Shanghai, China


China Academy of Art

China Academy of Art

Cui Du Zihan Xiao