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RAILROAD BOOKS / branding

RAILROAD BOOKS
RAILROAD BOOKS

'RAILROAD BOOKS' is located in Seoul station. There are other more large bookstores near 'RAILROAD BOOKS' which is operated conglomerates. So I decided repositioning 'RAILROAD BOOKS' to leisure specialty bookstore for 30-40s man who is tired with works. 'RAILROAD BOOKS' has small entrance and long form of space inside. I made brand identity with type as image which is motived by this space and railroad. And I use various leisure equipment graphics for feeling like leaving to enjoy leisure through 'RAILROAD BOOKS'.

University

samsung art & design institute

samsung art & design institute
seoul, South Korea

Design

jo, ara

jo, ara
seoul, South Korea