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The design aims to present the story of Taiwanese betel nut culture.Betel nuts were once called “Taiwanese emeralds”; as a result, the package is designed in the form of faceted emeralds.
The major colors are red, yellow, and green. The major section is divided into three parts: the past, the future, and the present. Representation forms are: history story, new products of betel nut flowers, and information interactivity.
Betel trees are flowering plants; therefore, packaging and bottles are designed to be slender and tall in Minimalist style.
The design aims to bring Taiwanese betel nut sub-culture back to a simple image.
Southern Taiwan University