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Areca / Taiwanese Emeralds

Areca
Areca

The design aims to present the story of Taiwanese betel nut culture.Betel nuts were once called “Taiwanese emeralds”; as a result, the package is designed in the form of faceted emeralds.
The major colors are red, yellow, and green. The major section is divided into three parts: the past, the future, and the present. Representation forms are: history story, new products of betel nut flowers, and information interactivity.
Betel trees are flowering plants; therefore, packaging and bottles are designed to be slender and tall in Minimalist style.
The design aims to bring Taiwanese betel nut sub-culture back to a simple image.

University

Southern Taiwan University

Southern Taiwan University
Tainan, Taiwan

Design

Lin, Ainorwei

Lin, Ainorwei
Tainan, Taiwan

Design

Huang, Zi-Yang

Huang, Zi-Yang
Tainan, Taiwan

Design

Chen, Doris

Chen, Doris
Tainan, Taiwan

Design

Tsai, Yu-Yao

Tsai, Yu-Yao
Tainan, Taiwan

Design

Fang, Ya-Ling

Fang, Ya-Ling
Tainan, Taiwan

Design

Lu, Siao-Ying

Lu, Siao-Ying
Tainan, Taiwan