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Introduced for the first time in Berlin, VEIS a new 100% plant based frozen yoghurt, that taps into the amazingly fast growing health market.
The dairy and meatindustrie with its factory farming and mass production is one of the biggest causer for environmental pollution and destruction.
A solution to feed the growing world population is a plant based nutrion. The problem is not a technical one, its a cultural problem, the way we think. The CI of the most vegan products are serving the cliché of the 'greenish leaf eating vegan'.
VEIS is a hip, provocativ and selfironic alternative, which should people lead to rethink their habits
Art Center College of Design
Pasadena, United States