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The label LIGA - the social knit- and craftwork" activates the potential of the demographic change. timeless and modern products, created by designers, are produced by golden agers 60+. The producers can work at home and LIGA merchandises the results.
The clou: to every LIGA product belongs a mailer, so the customer can say personally "thank you" to the producer of his new product.
LIGA fulfills the desire for communication, appreciation, personal products with a story and integrates the golden agers into society and economy.
ibendahl, sara ludwig, ann-christin czichy, christo camillo