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Advertising of textile manufacturers provides a chic, stylish and modern world in the media. In reality, most garments contain residues of toxic substances from the production. All over the world fashion brands use rivers as sewers and contaminate the drinking water of millions of people. Many people come down with deadly diseases, therefore textile manufacturers have to supplant dangerous chemicals with environmentally friendly alternatives.
The poster combines the stylish world of fashion with the deadly effects and encourage the viewer to look behind the mask of the fashion brands, they wear.
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