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Up / Interactive storing unit


Up is a interactive storage unit shaped like an oversized (real scale) ruler.

The main concept was to create a product that “grows” along with it`s users. The product (made from MDF) consists of 3 independent, detachable storage spaces/boxes and a plate. Each box is associated with an age and therefore with a height.
As the child turns into a teenager and later an adult, his needs increase and the accessibility of storage space is diversifying.

UP marks the evolution of an user over time. The concept is a metaphor for growing and storing memories!


University of Arts

University of Arts
Iasi, Romania


Ghioc, Alexandra Stefana

Ghioc, Alexandra Stefana
Iasi, Romania