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26x19 cm. 3 chapters. Green. Yellow. Blue. 360 pages. My attempt to put into words the pushing force or so-called "motivation".
To give it its shape and to consider from different angles and pull out the most important cognitions. A complex issue, packed with the help of clear, modern design inspired by geometric figures. Psychological motivation theories, scientific findings, research, inner weakness, modern diseases (http://www.youtube.com/watch?v=XfXZujqzWSA&feature=youtu.be), celebraties, guides, songs and documentaries, motivational speakers, the personal environment... all these were the ingredients in the elaboration of this project.