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The brand, GIN CYAN, is inspired by the pronunciation of Japanese 銀ちゃん and designed for 24-hour night owls Restaurants. (In Tawiwan, people called night owls as ‘night cat’.)The basic elements are therefore composed by cat’s eyes, which are geometrically simplified to triangles and semicircles. The design of alphabets adopts the triangles and semi-circular of arc as well. On the other hand the logo, GIN CYAN, is made up with black thin line in order to present a sense of simplicity and modernity. These thin lines and geometrical patterns eventually coordinate with each other and reveal a balanced and stable look.
National Yunlin University
Yunlin County, Taiwan