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WinterWarmerCampaign / Poster


The idea is to influence people to think of the less fortunate and to influence them to want to help others. When people see from the poster that the only thing that there are for the less fortunate to wear are plastic bags and old newspapers, they would surely want to help clothe these people. The way in which they can help is by donating clothing or blankets, the target market is upper and middle class people. The poster should make people think that there is clothing items in their cupboards that they don’t wear anymore and these items can be donated to the less fortunate.


University of Johannesburg

University of Johannesburg
Faculty of Art, Design and Architec
Johannesburg, South Africa


University of Johannesburg

University of Johannesburg
Johannesburg, South Africa
Johannesburg, South Africa