Konkret / pendant lamp

How can you make people save energy in their household?
‚Konkret‘ is a pendant lamp that can be winded up more or less as required. The higher you pull the lamp the longer it stays illuminated. You can set up the time of illumination to the minute via auditive and haptic feedback.
In our research we figured out that people leave lights on for much longer than they really need it. ‚Konkret‘ makes people think first about how long they need light and so reduces their power consumption and changes their behaviour.
Instead of changing the product itself we wanted to change the people‘s behaviour using it.

Video: http://vimeo.com/57008103