Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

The Way / Plakat

The Way
The Way

This series of posters combines the modern forms of expressing oneslef (mouse, earphone, panel computer and keyboard) with the time-honored Chinese character. They want to tell everyone, that we must keep the ‘respect (to others, to what we want to share)’ in mind despite we use differnet ways of seeing, hearing, reading and writing. We are not talking about the progressive, but the responsibility, in this intereneting world!


Hong Kong Polytechnic University

Hong Kong Polytechnic University
Hong Kong, Hong Kong SAR China