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The exhibition hall of illusions is an example of a new approach to the design and architecture. A “Magic cube” has taken as the basic concept for the exhibition hall. The “cube” has built on the principle of perspective deformation and illusion of depth perception. In this way, the human brain is deceived by the perceiving the outer side of the cube as the inside one. "A plastic red ribbon" creates the ramps for visitors moving and the stands for the illusion exhibits: animations, objects, and graphics.