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Sportline Sports / Packaging Design

Sportline Sports
Sportline Sports

Sportline sells sporting goods that monitor a healthy life style; some products include: heart rate monitor, and stop watch. The challenge is to refresh the brand image and attract a younger audience. The new approach for Sportline is focused on enhancing motivating workout experience by connecting with others that share the same lifestyle, moreover, appealing to new consumers by the efficient usage of packagings (peal to open) and a simple naming and categorizing system.

University

Art Center College of Design

Art Center College of Design
Pasadena, United States

Design

Shanti Shiue

Shanti Shiue
Pasadena, United States