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Auspicious Longevity / packaging

Auspicious Longevity

Cheng Kwan Jang is a governmental industry of South Korea, so we use “Gujeolpan” in traditional Korean culture as the design for the packaging. Gujeolpan is a Korean eight-sided box, which was originally used for Chinese medicine or food, mostly used in the palace by the Emperor or high officials. Therefore, using an eight-sided box for Cheng Kwan Jang chicken essence means that this product used extracts from top-quality ginseng in Korea, and is an excellent health food.
The holding part uses the concept of traditional Korean cloth bags to demonstrate Korean characteristics and accentuate the uniqueness of Cheng Kwan Jang.


Asia University

Asia University
Taichung, Taiwan


Asia University

Asia University
Taichung, Taiwan

Ting-Mei Hung