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The ginseng chicken essence is imported from South Korea. The packaging design elements were based on the traditional South Korean clothes and waistband. Waistband symbolizes nobility, and is used for the products’ package fixation.
South Koreans considered ginseng a royal medicine. So, red and gold were selected as the primary colors. This demonstrates both the value of South Korean ginseng and the degree of importance Cheng Kwang Jang allocates to quality.
“Royal Ginseng,” which implies that it is a valuable resource used by South Korean royal families. The Chinese pronunciation of “Royal Ginseng” is similar to that of “protecting the body.
CHANG, CHIA-JUNG CHIH-YEN CHIU TING-HSUAN CHUANG