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Bob & Ernie was named after the founder’s two sons—Bob and Ernie. The overall style employed children’s doodling to provide an illustrative impression and create a warm family-oriented atmosphere. Because Bob and Ernie’s favorite game was “piggyback fighting” (i.e., a simulative game of fighting on horseback), the logo design featured their favorite wooden horse and cheese. Warm colors were adopted as the standard color palate to convey warmth and delicacy. Bob & Ernie originated in Europe, supplementary applications have used illustrations of European architecture as the background.
CHIA-JUNG CHANG CHING-I KUO CHING-I KUO TING-HSUAN CHUANG