Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Sub Morning / Alarm Clock

Sub Morning

Human invented an alarm clock, but they also adapt to the invention that works based on auditory sense gradually. That’s why we thought people need a new design of the alarm clock based on not auditory sense, but sense of touch. When a person is asleep, every sense becomes slow and dull. But the keenest sense is touch. It is understood a person go to the bathroom and wash his face to wake up completely. So we design an alarm clock based on the sense of touch stimulated with water. The most special part of the design is the alarm clock is a medium to make a person to move to a place that water exists and makes him to touch the water.


Kyunghee University

Kyunghee University
Gyeonggi-do, South Korea


Kyunghee University

Kyunghee University
Gyeonggi-do, South Korea

Younha Hwang, Minjeong Kim, Yongha Kim and Yoonsuk Cha