Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Lost In Abbreviation / Book

Lost In Abbreviation
Lost In Abbreviation

Abbreviation is often our habit of simplifying things and becomes more prolific in the realm of pixel dimension and speed of communication. However, one could get easily lost in a completed text when the meaning of a word or two are ambiguous. From a word to entire sentence and/or paragraph to whole story could be misguided. Lost In Abbreviation is an experimentation and an attempt to reconstruct a complete text into a smaller parts using various visual devices.

This cultural phenomenon is expressed as a way of seeing the limit of how far something complex is transformed into something as simple as possible without losing any meaning.


Rhode Island School Of Design

Rhode Island School Of Design
Graphic Design Graduate department
Providence, United States


Chung, Eric Woo

Chung, Eric Woo
JERSEY CITY, United States