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The combination of black, red and golden is considered to be the most common colours used in eastern society. They are the symbols of elegance, good luck and richness. This packaging is designed as a gift. Each package contains 250g of rice, which is approximately the portion of a meal for a small family. In addition, When four packages were put together, a pattern of the Chinese character "rice" would be formed.
Design Department, NTNU
Taipei City, Taiwan
Taoyuan County, Taiwan
Yi-Hsien Hung Shi-Chiun Hung