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In India, 70,000 people drown every year because only 50% of the Indians know swimming properly. Especially parents living in poverty have neither enough money nor enough knowledge to teach themselves or their children how to swim.
This is changed by the campaign SwimAid. It instructs how to tie empty PET-bottles, which can be found in the litter everywhere, together to form a buoy and how to learn swimming with this low-budget device. The textless instructions are shown on the bottles’ labels and on TV. This enables the Indians to learn swimming and draws the public attention to India’s high drowning rates and through this lowers them.