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We developed a concept that allows the customer to get an instant display of prices or desciptions right above the favoured product by simply pointing at it. This gesture is very easy and commonly used by customers and shop assistants to communicate with each other. In-depth information can be presented to the customer in a very easy way. Items in the shape of little books are laid out on the counter and by lifting them you will be shown product information, origin and recipes. Therefore several groups of three objects are available. They symbolize product information, origin and recipes.
Hochschule für Gestaltung
Schwäbisch Gmünd, Germany
Benedikt Burgmaier Fabian Kreuzer