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The aim of this cross-culturally project serves for more opportunities to gain new insights. The phrase, “Let’s eat sweets, talk sweet” is a very frequently used one in Turkey and that was my inspiration for this corporate design project. I have noticed that german citizens of turkish origin demonstrate a very specific consumer behaviour compared to the germans. It is astounding that by this large number of people there is no special focus of store design and development of corporate design placed. They are usually sparse equipped and look very cold and tacky. This project appeals to german citizens of turkish origin as well as germans.
Hochschule für bildende Künste