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Fruit Gift Package / Packaging Design

Fruit Gift Package
Fruit Gift Package

Bamboo tree is free from vulgarity and symbolizes safety and peace. The Chinese New Year blessing “Bamboo reports peace (Zhu-bao-ping-an)” is taken as the major design concept. The features of ductility and protectiveness of single-faced B-flute corrugated paper are utilized to cut the fluted face into the vertical linear shape that conforms to the dimensions of the content, so that, when the content is placing in, the lines after cutting will follow the shape of the content and present covering condition, and seeing from outside, it is just like a split bamboo, and the person that receives the gift will “be safe with riches and honor!”

University

Tainan University Of Technology

Tainan University Of Technology
Tainan, Taiwan

Design

Jian-Li Chen

Jian-Li Chen
Pingtung, Taiwan

Jian-Li Chen Yi-Chen Kuo