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With current water resources facing growing pressure from an increase in consumption, Australia needs to rethink its current consumption habits. This device called tank aims to provide tangible and socially accepted guidelines of previously ambiguous practices such as showering. Through collecting and processing user information, tank is able to set specific targets to help users achieve conservation goals in the shower. You can view litres used, average consumption and quantity of water saved on a live LCD screen. When combined with social media and a game, fish tank, tank creates a competitive and addictive edge to water conservation.