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A set of beer mats with an important message on the dangerous effects of alcohol and driving. The modified logos on the front side immediately catch the attention of the drinkers right in the moment they are consuming their beer, arousing their curiosity and consequently read the message that advise them not to drive after drinking too much.
CAN´T YOU SEE concept can be a very cost-effective communication tool for a campaign in the frame of a drinking and driving programme. Its amusing way of conveying the message can be very impressive among younger drinkers, who could be less influenced by shocking campaigns.
ELISAVA Escola Superior de Disseny