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How can you reach more attention for public areas of a city in general? And how can you make an art festival which takes place every two years more attractive for the public? In my thesis I answered these questions and developed a corporate design and an orientation system for the “Kunstansichten” festival in Offenbach am Main, Germany. The “Kunstansichten” festival is a great event with approximately 114 artists who are located in 49 places around the city. The festival invites people to discover hidden places and to take a fresh look on public areas.