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Urban Fresh / Food Shopping Product for 2050

Urban Fresh
Urban Fresh

Urban Fresh is a concept that includes a product and a service, focusing on redefining food shopping in 2050. With the problems of future food transport (emissions, urban population growth) scientists say that vertical farms (skyscraper greenhouses) in the urban areas could be a solution to obtain locally grown food. Urban fresh is a food delivery product where the user shops food online, sends away his/her urban fresh bag with the public transport system and picks it up later during the day. The bag cools the food and the leftovers can be sent back for fertilizer or biogas production.
This system reduces CO2 emissions radically.


Umeå Institute of Design

Umeå Institute of Design
Umeå, Sweden


Dawid Dawod

Dawid Dawod
Västervik, Sweden