Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
Targeting the Y generation (consumers who are adventurous, have strong personalities and enjoy leisure), eMembrane is a Smart Hybrid tire that is able to accommodate both high-performance driving and city driving. The principle is that it changes the ratio of the contact area with the ground according to speed, minimizing the contact area during low-speed driving and maximizing fuel efficiency through the decrease of rolling resistance. It maximizes the contact area during high-speed driving to offer a strong grip that allows high-performance driving, such as high-speed, straight driving, and dynamic cornering.
On behalf of Hankook Tire and myself, I am honored to accept a 2013 iF concept design award. Demand for efficiency and sustainability is of incredible importance in product design and development. Each component of a product must contribute in its own way to help the product as a whole to minimize its footprint. A fundamental yet overlooked part of all vehicles, future automotive tires will be one of the keys to unlocking the potential for sustainable and efficient transportation. I would like to thank those at Hankook Tire for their relentless efforts in working with me to develop and refine the eMembrane concept. It is truly an honor as a transportation design student to be able to display my work on such a large stage as the iF design awards, and it will continue to inspire me to push hard and take advantage of opportunities. Ultimately, this cooperation yielded a beautifully displayed concept that can offer the world an exciting glimpse into the bright future of the automotive tire.