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“On&off Factory” is a multi-outlet extension cord that lights up and turns into a power plant shape when plugs are inserted.
This appearance implies that while electricity is used the power plant is lit up to generate that much electricity.
On the other hand, when the cord is no longer needed and the power plant shape is pressed, the plugs are automatically unplugged and the light on the power plant goes off.
We propose the “On&off Factory” that acts as a wake-up call for people about their waste of electricity when seeing the light.
Chungcheongnam-do,, South Korea
Seoul, South Korea