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Natural Typeface set / Typeface

Natural Typeface set

iF concept design award 2013

Natural Typeface set
Natural Typeface set
Natural Typeface set
Natural Typeface set
Natural Typeface set
Natural Typeface set

iF concept design award 2013

The culture of African tribes is fascinating, especially the patterns of body and face painting and other accessories. These tribal people have created different looks that put the most imaginative creations to shame. I have tried to combine and gradually re-create these looks with modern elements. "The Natural Typeface Set" illustration work shows how beautiful and valuable the patterns and colors that the tribal people use are. One of the objects that inspired me the most was the wild tree branches and leaves. The shape of the natural branches that describe a human body in a figurative way is used as the main structure of the letters.

 

I have a feeling my career's just peaked. I am grateful to get to do the design that I do, love it so much.I think my work has a voice, and throughout iF award, it has been heard first.

Winner Statement
University

School of the Art Institute of Chicago

School of the Art Institute of Chicago
Chicago, United States

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Design

School of the Art Institute of Chicago

LEE, YUNKYOUNG
Chicago, United States

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