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According to Donald Norman’s concept on Emotional design, a reflective design tells a story on its use.

I designed an “imaginative” screwdriver that assembles dreams in the form of images. Crayons, stamps and watercolours are the new tools for the job.

Kids are stimulated to build their dreams and act on making them true. The construction act with the screwdriver,, becomes an emotional act.


Ferreira, Patricia

Ferreira, Patricia
Massamá, Portugal